Most site owners find it hard to accept the fact that SEO can sometimes take a very long time during the process to the top. It takes at least 6 months to get to Mars (and that’s if you have a rocket to speed things up), and it could take just as long (if not longer) to really see the true ROI from your SEO. For many site owners, this can be very frustrating. Most businesses operate under strict deadlines and have quotas that need to be met in order to appease management. They want every penny accounted for and proven ROI before they are willing to invest more. Great SEO won’t happen in a given amount of time. There are so many variables (many of which you can’t control) that there is no way to look at a calendar and pick a day when it’ll “happen.”Because SEO is so long term, it’s very easy to look at your analytics three months into the process and decide it’s not worth it. You pull the plug on the campaign before it really gets a chance to get off the ground. Don’t let your SEO fizzle out on the launch pad! The hardest part is getting over that first hump, especially for new sites lacking search engine trust. SEO builds on itself over time, but getting the ball rolling is the hardest part.
There are a lot of benefits to sticking with your SEO campaign. Increase brand recognition and online presence, upswings in traffic to your site, increased conversion rates, a strong online reputation, better relationships with your customers and more. But none of these things are going to happen particularly fast. Patience is a virtue, as the old adage goes, especially when it comes to SEO. You have to be willing to put in the time and effort if you want your SEO to succeed. In time, you’ll get back what you put in, if not more.