1. Website Design Package
These are proven strategic features and content pieces that every business should have on their website:
Website: Small Biz Website Packages like these range from $1800.00-$3500.00 depending on your specific needs.
Ongoing Web Care: Websites have software which needs to be updated and kept clean. You may also need someone to update content or features on the website for you. Our Website Care Plans range from $70.00-$250.00 per month. Check out our different plans here.
Website Security: Your website’s security is important. Attacks from maleware and hackers can be very harmful to an unprotected site. Maleware bots scan the internet looking for unwary sites they can attack with no real motive behind their attempts. Protection for attacks like this is similar to health or car insurance, only for your website. We highly recommend this 3rd party team Sucuri for website protection. Their packages range from $199.00-$400.00 per year.
2. Logo Design & Social Profile Graphics
Every business needs a memorable and easy to recognize Logo that sets them apart from competitors. It is equally important to maintain a uniform “look” across social platforms such as Facebook & Twitter. Or course these items must also be uniform with the website design.
Logo Design: CI Design has two types of Logo Design. Pre-made Logo designs $250.00-$450.00 depending on complexity. Custom Logo Designs $500.00-$1000.00 depending on complexity.
Social Profile Graphics: You may need many different sizes for different social profiles. However, we generally create a single design in different sizes for Facebook, Twitter and Google Business Profiles. $250.00
3. Local Online Marketing
Now that you have a beautiful website and solid branding in place, it’s time to get it in front of your potential customers.
There are many different ways to do this and there are multiple strategies for different types of sales funnels and audience groups. However, these are the most proven tactics for small businesses.
Local Organic SEO: (Working on positioning your website in the search engines for local keywords. Often includes getting great Google Reviews). $1200.00-$1500.00 one-time campaign.
Google Adwords (PPC) Campaign & Management: Only pay for direct and fast ROI results. This strategy is fast but also can be costly. Expect a starting monthly cost of at least $900.00 with a Set Up cost of $750.00-$1000.00.
Social Ads Campaign & Management: This strategy is like the PPC Campaigns. Only instead of paying for an Ad to show after someone searches for a keyphrase, you pay for your ads to show up in front of people who may have never seen your company before. Similar to cold calls. Expect a monthly cost of at least $500.00 with a Set Up Cost of $350.00-$600.00.
Summing It Up
Your first steps are to get a website built with some initial branding. At least having a great Logo. We will help you through this whole process and even give advice on what kind of content you need for your specific business. We also can provide professional content writing if you need it.
Marketing is often a second thought. However, it is good to see this as a needed budget before starting on a website. You may decide that you can start marketing later and that is ok. We just want to help you see the road ahead.
Final Estimated Budget
– Website Package: $1800.00-$3500.00
– Logo Design: $250.00-$1000.00
– Social Profiles: $250.00
– Website Care: $70.00-$250.00 per month
– Website Security: $199.00-$400.00 per year
– Online Marketing: $500.00-$1500.00+ per month