Website leads generation:  first, you need to design your website to inspire customers to inquire or purchase from you.  This is done through Inquiry Forms, Order Forms, Subscription Forms, Value Offers, e-Post Cards, Drawings, Newsletters, Reports, E-zines, Use 'dated' offers. 

Website Traffic:  This is important.  It doesn't just happen on it's own. You must create it. How?  We suggest that you employ these techniques as a minimum: Communicate with visitors who have communicated with you, Create a signature for your email messages that inspires them to visit you,  Create meta-tags, Register in search engines, obtain as many cross links between your site and others (the more links to your site the more traffic),  Inspire others to tell their friends about your site - implement a 'Tell-a-Friend' or 'Recommend-It' program,  Create and offer an Affiliate program,   Visit sites on the internet that might likely be your customer and Invite Them to Visit Your Site.

Advertising:  You will need to advertise in order to generate significant amounts of traffic.  Advertising can be free or can be paid.  You should have your website information on every piece of printed matter you have. If you have a retail store, your website address should be plainly visible. It should be promoted inside and outside your store. 

Public Relations:  You should prepare a press release about your company, your website, your product/service offering, events, seminars, tradeshows that you are in, etc.  Then post your press release. Submit your press release wherever you can. You can even have it submitted to hundreds of editors desks through the internet or fax starting at 25c per page. 

Contact Management:  This is a critical component of website success that is usually poorly handled. After you spend a lot of time generating traffic, designing your website, making offers and coupons, receiving offers and inquiries, shouldn't you have an effective way of managing your Customer Contacts?   Of course.  There are many ways to do this. The objective is to know who is your customer and when-when-how to contact them. You want to make it easy for you to contact them as often as the situation warrants.  You want to contact them with offers or invitations or simply relationship building items.  Email to people that have asked you to keep in touch is FREE and effective. This puts bulk direct mail to unknown people who may not be your customer demographic to shame.  This is the core of the benefits of using the Internet.

E-Commerce: You must make it obvious and easy for your customer to purchase from your site. Even though is is possible to just email you their order...they won't do it.   Why?  It's not obvious.  It's not fun or faith inspiring. It leaves purchase questions or procedures 'in the air'.  There are numerous ways to accomplish E-Commerce and you should offer as many as you can; 'one size doesn't fit all'.   Consider using a 'shopping cart' system.  Order forms are very common and easy to implement. These forms can be submitted online, printed and mailed, or faxed to you.   Consider whether or not to implement a 'secure server'.  Allow for easy payment.  This can be merchant accounts that accept credit cards, allowing them to mail or fax you their check, using online virtual checks, or e-charging it to their phone bill. Above all, remember that they are more skeptical of you than you are of them. They think "..how do I know they will send me what I bought after I give them my money?...".  Make a point to explain very clearly what your shipping methods, policies, timing, and pricing is.  Don't gouge them with shipping/handling.   Explain any warranty or customer satisfaction policies you have.  RESPOND TO CUSTOMERS ORDER OR INQUIRY QUICKLY.  It is so common for website owner responses to be slow or non-existent.  This is absurd. Check your email numerous times a day. Post your address and phone contact information.  This gives a sense of integrity and comforts the purchaser.  Make sure that your phone answering system supports your website information.  You, the merchant, can actually have a website and not even own a computer!  Orders can be handled by fax or an online intermediary who receives your orders for you.

Photography: We recommend you hire photographers that can shoot custom pictures of your company, event, architectural interests, products, and more. Pictures can significantly boost your corporate image.  Images can even be purchased on line for as little as $30 royalty free.
 

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