Make sure Customers Can See the Shopping Cart -
When the customer adds an item to their cart, they want to know that the item was actually registered. So, somewhere on the page at all times during the shopping process, your store should have an area listing the number of items in the customer’s cart and other relevant check-out information. Having checkout data visible and readily available also helps ease the transition from shopping to checkout.

Optimize your “add to cart” Buttons -
Site visitors and customers respond differently to action buttons and their wording. For instance, if your “add-to-cart” button says “more details” or “learn more” our experience shows that customers don’t react as well to indirect calls-to-action. In contrast, an “add to cart” button or a “buy now” button is a specific and direct call-to-action that elicits a positive response from shoppers. Coloring is also an important design element here. Depending on the specific type of business, certain colors might trigger different visitor’s behaviors.

Keep it Clean -
The organization of your site’s product pages is a crucial part of ensuring that your customers are drawn in by the information that is most appealing to them. Have you ever thought about where your customer reviews reside on the product page? Sure, customer reviews are an important part of gaining the customer’s trust—but they don’t have to be the first thing that the shopper sees. Several elements on any given page mean a complex organization process which can confuse the shopper’s eye.